I'm Lyanne Alfaro.

I learned credibility from both sides of the story

My career has moved between national newsrooms and influential institutions. That path sharpened my understanding of how narratives are formed and legitimized.

I began in business journalism, reporting on companies and the forces behind them. Then I went to work inside the organizations where narrative is built.

At Google, I led marketing across global developer channels. I shaped how emerging technologies were understood by technical and non-technical audiences worldwide.

Before that, at Nasdaq, I worked closely with IPO-stage companies. I advised on communications strategy, hosted on-air conversations with founders and executives, and launched the company's first podcast, Tomorrow's Capital, with CEO Adena Friedman.

Alongside that work, I founded Moneda Moves, a media platform and storytelling practice examining how Latinos are shaping the U.S. economy and the future of capital. What began as a reporting instinct has become a living archive of economic power as it moves, often before it's widely named.

Recognition and bylines

• Recognized by TIME, the New York Emmys, the Webbys, Digiday and PRNews
• Bylines in Forbes, CNBC and other national outlets
• Spoken on stages for U.S. Bank, Google, Nasdaq, Morningstar, Chime, Chubb, the United Nations, the Hispanic Alliance for Career Enhancement and more

Let's talk about where you're headed

Topics covered